RE:DEFINE LEADERSHIP

Leaders should be admired, not tolerated.

Today, it seems like leadership “experts” couldn’t be more excited to sell you the promise of a better ego. And they do it using a long list of tricks to get you glued to a screen. Any screen will do.

Turns out, the blue light emitted by screens is the perfect energy source for growing your sense of irrational self-importance. Like a cactus in the desert, online is the only place a big ego thrives; everywhere else, you’re just a prick.

May we suggest an alternative?

Tomorrow’s leadership isn’t about leaders at all. It’s about using empathy to get everyone in the room tuned into the same things, feeling the same stuff. Because when you feel what the whole group is feeling, “you” become the entire room full of people. And that, after all, is what leadership is all about: swallowing your ego.

Skills Used

BRANDING
LOGO DESIGN
VIDEO PRODUCTION
GRAPHIC DESIGN
WEB DESIGN

Credits

BRAND DESIGN: Me, Jake Houska

LOGO DESIGN: Me

VIDEO PRODUCTION: Jake Houska, Dan Hinkle, Me

ART DIRECTOR: Me

WEB DESIGN: Me

Applications

BRANDING

Brand Headlines & Tonal Exploration

Leaders should be admired, not tolerated.

 

If money is your motivation, you’ll run out.

Red means go. Green means grow. No means no.

The game of my-ego-versus-yours isn’t won by playing.

Are most beautiful stories are the true ones.

Thoughts follow feelings. And it works the same with people.

Build an ecosystem, not an ego-system.

LESS sell, MORE soul; LESS yell, MORE yo.

Swallow your ego.

BRANDING

Brand Colors

BRANDING

Brand Approved Images

VIDEO PRODUCTION

Re:Define Video Series

BRAND STRATEGY

Content + Social Strategy

Developed brand personas to build and execute a branded social content strategy.

WEB DESIGN

Re:Define

Interested in something like this?