Project Description
JAKEHOUSKA.COM
Words are hard.
How about using Jake’s instead?
I’ve yet to meet someone who can say so much with so few words. I’ve been lucky enough to work with Jake on most of the brands on this site. It’s been an honor to learn from him over the years.
The goal with developing his brand was to showcase Jake’s body of work with clients such as the Army, Bacardi Rum, Microsoft, Bass Pro Shops, Brine Lacrosse, Exxon Mobil, and Berkshire Hathaway. I also wanted to draw sorely-needed eyes and attention to his essays and (gulp) poems.
Skills Used
Credits
BRAND DESIGN: Sean Stratton, Jake Houska
LOGO DESIGN: Sean Stratton
WEB DESIGN: Sean Stratton
COPY: Jake Houska
Applications
BRAND TYPEFACES
Courier New
COURIER NEW (ALL CAPS)
Courier New. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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BRANDING
Jake Houska Brand Colors
JAKEHOUSKA.COM
Graphic Mock-ups
Because of the depth and impressive nature of Jake’s work, I put his words into the real world, helping people visualize where they were intended to be seen.
