But the majority of their customers were Boomers. They were missing out on the mid to older Millennial market who now have children, houses, gardens, and lawns.
My central goal was to build upon their wealth of experience by creating a trustworthy, testimonial-heavy website with language and imagery that spoke to the generations they were missing out on.
Central to this theme was capitalizing on the success that Earth Right products helped the Loose Park Rose Garden achieve a national award. Also, that a well-known, local expert, Toby Tobin, endorses their products on his radio and TV show. So I put a disorganized Rose Garden Restoration Report from the Kansas City Parks organization into a clean, downloadable PDF.